01. THE SLEEP SKIRT CAMPAIGN
Get the world sleep-ready. Use Sleep Skirt to challenge the status quo to prove that with Lunya, you can “sleep anywhere.”
02. CREATIVE DIRECTION
Humorous and artistic take on people sleeping soundly in unorthodox places with high-brow lines that connect the Sleep Skirt as your answer to being well-rested in any scenario. Use edginess and word play to tie into Lunya’s overarching Good in Bed anthem.
03 . SOCIAL MOMENT
We’ll gift influencers (TikTok + IG) to create the impression that sleep skirts are the next go-to purchase for great rest.
04. ACTIVATION // LAUNCH EMAIL
05. ACTIVATION // SOCIAL
06. ACTIVATION // SMS
SLEEP ANYWHERE
You can in the first-ever Washable Silk Sleep Skirt. Built-in shorts smartly designed with a slight stretch, they’re wear-tested so they won’t ride up. Made for bed (and pretty much anywhere) call it groundbreaking or whatever, we just call it peak comfort.
07. ACTIVATION // SOCIAL
08. WEB HOMEPAGE
09. ACTIVATION // EMAIL
