HOLIDAY CAMPAIGN 2024
1. CONCEPT
Get in the mood (for bedtime).
2. CREATIVE DIRECTION
Present the first ever Lunya candle as an essential for your nighstand. Romanticize the winding-down moments through senses.
3. REVISION PROCESS
5. FINAL BOX COPY (INSIDE)
GET IN THE MOOD
(FOR BEDTIME)
6. FINAL BOX COPY (BACK)
As a curator of rest, Lunya never underestimates a good wind-down routine. This carefully crafted scent balances masculine earthy notes, with surprisng feminine punctiations of rose and amber. The woodsy undertone transports you after a long day, while the intriguing vetiver grounds you. Settle in as a subtle fresh citrus uplifts your spirits — bridging chaos to calm with the strike of a match. Rest well.