THE PALM CAMPAIGN
[GOAL] Micro summer campaign to promote launch of a new print in a core fabric.
[CONCEPT] Primary: Escape into a dream. Secondary: Couch, to cabana.
Even if travel isn’t on the IRL itinerary, we’ll bring the cabana living to your home with our palm print collection. Channel dreamy, tropical paradise vibes with styles to give you that ‘midday nap in a cabana’ kind of feel. Stock up on coconut water, it’s time to melt into paradise.
SOCIAL TEASER + EARLY ACCESS SMS
48 Hour Early Access
Hey VIP, feeling wanderlustful? Slip into NEW palm print and transport yourself from couch, to cabana (and back and again). Limited-edition, we’re letting you shop it 48 hours before anyone else. Get yours first for that ‘boarding the plane before everyone else’ kinda energy. SHOP EARLY ACCESS:
SOCIAL (BEHIND THE SCENES)
PAID
SOCIAL LAUNCH
SOCIAL
DISPLAY BANNERS
