01. THE GIFT OF REST CAMPAIGN
Position Lunya as your ultimate luxury gift while presenting rest as the boujiIest holiday soireé. Visuals and copy will underline that rest not only happens in solitude (e.g. peace and quiet), but also through coming together for the holidays.
02. CREATIVE INSPO
Treat Lunya as the diamond earrings of the gifting season. Lean into elegant & dramatic studio imagery to emphasize quality. Still-life portfolio imagery of our green offerings to emulate holiday. Our sets will feature artistic swaths of flannel like a holiday canvas and sculptures made of presents.
03. CAMPAIGN KEY LINES
01. MERRY REM
02. THE CHAMPAGNE TOWER OF RESTWEAR
03. DANCE LIKE THE NUTCRACKER, SLEEP LIKE THE YULE LOG
04. ACTIVATIONS // EMAIL
05. ACTIVATIONS // EMAIL
06. ACTIVATIONS // STORE
07. ACTIVATIONS // SOCIAL
08. ACTIVATIONS // WEB
