DROWSY OLIVE CAMPAIGN
[GOAL] Tie a limited-edition color into holiday messaging while weaving in Lunya’s highbrow tone.
[CONCEPT] Primary: Sleepy, not stirred. Secondary: The official mood (and gift) of the season.
Tease out Drowsy Olive through alcohol brand partnerships. Expect tongue-in-cheek humor, moody visuals, and enliven the “homebody for the holidays” persona.
TEASER
IG STORY
LAUNCH EMAIL
PAID
SLEEPY, NOT STIRRED
The official mood (and gift) of the season. Her favorite Washable Silk in new Drowsy Olive – so soothing on the eyes and ridiculously feel-good on her skin. Pairs well with the that dirty martini she’ll be requesting.